Online coaching · Glasgow · £50 a month
Stop hiding in a black t-shirt.
1-to-1 online coaching for men who want to lose weight and stop planning their life around their body. Built by someone who was exactly where you are.
Signing up takes you to the Subscribe and Save option on the coaching page. Not ready? The call is free, thirty minutes, and no card details.
- Glasgow, UK
- 1-to-1, not a group chat
- Cancel from your account
I dropped 30kg. Now I coach others to do the same.
Ali, Glasgow
Read this bit honestly
You already know if this is you.
These are not guesses. They are the six things men message me about most.
You wear a black t-shirt when it is boiling outside, because you think it hides your belly.
You are out for food with your mates and you order the smaller thing. Not because you want it, but because you think they will judge you. They can already see you. Nobody is fooled by the salad.
You volunteer to take the group photo. Every time. So you are never in one.
You have been saying you will wear that when you get skinny for years. Black t-shirt, black joggers, black hoodie, and the weight never came.
Everyone is round the pool with their top off and you are sat there in a t-shirt, too aware of being looked at.
You will start the gym once you have lost a bit of weight. Which makes no sense. The gym is the place that helps you lose it. And nobody is watching you. You are not that special, and I mean that kindly.
I know, because I was all six of those.
Who you would be working with
I was the guy in the black t-shirt.
I am Ali. I am 26, I am from Glasgow, and I dropped 30kg.
I am not going to tell you my body is perfect, because it is not. But I can wear what I want, take my top off on holiday, and be in the photo instead of taking it. That is the bit that actually changed things, not the number.
I did not do it with a fad diet or six days a week in the gym. I did it slowly, around a full-time job, eating food I actually like, takeaways and family dinners included. That is exactly how I coach.
What the membership includes
Everything in one app, with a real person behind it.
No tiers, no upsells, no expensive transformation package. One membership, everything in it.
1-to-1 coaching in the Trainerize app
Your training, your food logging, your check-ins and our messages, all in one place. Not a PDF you open once and never again.
A training programme built for you
Around your level, your week, and whatever equipment you actually have. Full gym, home, or one set of dumbbells.
Nutrition that survives real life
Eating out, takeaways, family food, halal friendly. If a plan cannot handle a Friday night, it is not a plan.
Weekly check-ins with me
Every week we look at what actually happened and I adjust it. This is the part that makes it work.
Direct message access
Stuck in front of a menu at 9pm? Send it over. You get me, not a chatbot and not a group chat.
Guides added as they land
Every guide I finish is added to your membership, and you pay nothing extra for it.
Included with your membership
The guides that come with it.
Written from the questions men actually send me. Each one is added to your membership the day it is finished, and you pay nothing extra for it.
100+ Meal Plans
Coming soonReal food from UK supermarkets, halal friendly, with shopping lists and portions.
The Gym Anxiety Guide
Coming soonWalking in for the first time. Where to go, what to do, and how to stop feeling watched.
The Fitness Confidence Guide
Coming soonThe head side of it. Clothes, photos, mirrors, and the stories you tell yourself.
The Holiday Guide
Coming soonHow to enjoy a week away without undoing months of work.
The Workout Guide
Coming soonForm, structure and progression, explained without the jargon.
Being straight with you: not all of these are finished yet, and the tag on each one tells you exactly where it is. You get every one of them as it lands, for as long as you are a member.
From here to your first week
How it actually works.
A free 30-minute call
Video or phone. Your goals, your history, any injuries, and what has failed before. No pressure and no card details.
I build your plan
Training and nutrition around your schedule, your equipment and the food you actually eat. I will tell you on the call exactly when it lands.
You get set up on Trainerize
App download and a walkthrough. Workouts, demo videos, food logging and messaging, all in one app.
You start, with me watching
The first week is structured for you. Send form videos and ask the questions you think are stupid. That is what I am there for.
Weekly check-ins
Every week: what worked, what did not, and what changes. This is the accountability you are actually paying for.
What people say
Reviews from the people I coach.
Ali is an excellent trainer.
Really puts time and effort into your progress and always happy to answer any questions without making you feel stupid for asking them. Ali’s also really good at showing how to complete exercises, again, without making you feel bad about doing it incorrectly. Really good trainer and a good guy with a lot of knowledge.
Marcus, verified reviewNow, I feel confident training on my own
What I liked most is that Ali genuinely listened to my goals and built a plan around my lifestyle. I actually started working with him after doing a Learn to Lift class at PureGym Robroyston. He really helped me get comfortable in the functional area and using equipment I’d usually avoid. For the first time, I feel confident training on my own.
Stewart, verified reviewGreat plans and accountability
Ali makes everything feel achievable, even when you’re having a tough week. He adapts sessions to your needs but still pushes you when you need it. I’ve toned up a lot, especially around my core, and feel way more energised than when I started.
Leila, verified reviewI was pretty lost with training before
He broke things down in a way that made sense and helped me stick to a proper routine for once. I’m now way more confident in the gym and finally seeing results in both strength and energy. Can’t recommend him enough.
Ethan, verified reviewEasy going
Ali’s been really good to work with. He explains things in a way that actually makes sense and never makes you feel awkward for asking questions. You can tell he puts effort into your progress and doesn’t just give you a standard plan.
Safah, verified reviewGood trainer and I’m losing weight
Been training with Ali for a bit now and it’s been a good time. I’m losing weight and the meal plans are helping me.
Mo, verified reviewEvery review here was left on the coaching page at fuelyouredge.com and is copied word for word. Individual results vary.
The offer
One programme. £50 a month.
One 1-to-1 online coaching membership, through Subscribe and Save on the coaching page.
- 1-to-1 coaching in the Trainerize app
- A training programme built for you
- Nutrition that survives real life
- Weekly check-ins with me
- Direct message access
- Guides added as they land
DRAFT, please confirm this matches how you actually run it. You join through Subscribe and Save, which charges £50 every 4 weeks, so the next payment is 4 weeks after you join. Skip or cancel from your account at any time, and you keep access to the end of the period you have paid for. Your statutory cancellation rights are not affected. If something has gone wrong, message me and I will sort it.
Before you ask
The questions I get every week.
I am too unfit to start.
That is the reason to start, not the reason to wait. Week one is built for where you are now. If that is two 20-minute sessions and a walk, then that is what week one is. Nobody starts fit.
I do not have a gym.
Then your plan does not use one. Home workouts, bands, dumbbells, bodyweight, I build around what you have got. If you want to join a gym later, I will walk you through the first session.
I have tried before and stopped.
So did I, more than once. What usually breaks it is a plan that only works on a perfect week. Yours has to survive shifts, takeaways and a bad Tuesday, or it is the wrong plan.
I work shifts or I travel a lot.
Tell me on the call. Sessions get built around your rota, and the food side is designed to work in a service station and a hotel, not only in your own kitchen.
Is the food halal friendly?
Yes. I eat halal, so the plans are built that way by default. Normal UK supermarket food, nothing exotic or expensive.
How much time does this take each week?
Most people train three times a week, 45 to 60 minutes. If you can only manage two, we work with two. Consistency beats intensity every single time.
Do I need equipment?
No. Plenty of people start with a pair of trainers and nothing else.
What actually happens on a check-in?
You send me your week: training, food, weight, sleep, and how you felt. I go through it and come back with what to keep, what to change and what we are doing next week. It takes you a few minutes.
What if I do not like it?
Then say so and we stop. I would rather you cancelled than sat paying for something you are not using. The free call exists so we both find that out before you have paid anything.
How does the billing work, and can I cancel?
You join through Subscribe and Save on the product page, so it is a recurring payment rather than a one off. The exact terms are written out in plain English in the offer box above. You can cancel from your account or by messaging me, and no small print games.
Be in the next group photo.
Nothing changes on its own, and next summer arrives whether you started or not. Sign up today, or book the free call first and judge me on the call.
Nobody is watching you as closely as you think they are. Start anyway. Ali
Individual results vary. Ali is a personal coach, not a doctor, dietitian or registered nutritionist, so everything here is coaching, personal experience and general guidance rather than medical advice. Talk to your GP before starting a new training or nutrition programme, particularly if you have an existing health condition, are pregnant, or take regular medication.